The YOU STORY
YOU started with a simple belief: everyone remembers their first. The first time you took a risk. The first thing you cared about deeply. The moment you chose something for yourself before it made sense to anyone else. Those beginnings shape who we become, yet they’re often forgotten as life moves on.
We didn’t want to create another clothing brand built on trends or status. We wanted to build something that holds meaning. YOU turns clothing into a place for stories, connection, and reflection. Each piece is designed to carry more than fabric, with a discreet tap that opens a private space to share your story and connect with others who are in a similar chapter.
At the center of YOU is the idea of firsts. First passions. First failures. First chapters that quietly define us. We believe stories deserve to live somewhere real, not disappear into feeds. We believe connection should feel natural, not forced.
Right now, YOU is in its beginning. We’re building intentionally, starting small, and growing with purpose. Every piece is a reminder of where you started and who you’re becoming. YOU isn’t about being the main character. It’s about being the witness to something meaningful while it’s still unfolding.
This is where firsts live.
Ethan Morgan
My name is Ethan or Bige. I've always been someone who wants to make a difference and do it with an awesome team. I am very familiar with failure and know how to pivot and take that crucial criticism. I've grown up being the runt who has to try a little harder than everyone else to make sure I was seen, and I carry that mentality to this day. We created YOU to help people connect with these shared moments in our lives, which shape who we become today. We want to share these stories and inspire people who see themselves in that story.
Cesar Nunez
I'm Cesar Nunez, and my entrepreneurial journey started with almost creating DoorDash in high school. Almost, as in, I had nothing I needed: no cash, no clue, and no crew. But failure is just success in progress, right? Since then, I've been on a mission to understand what success really means. I've listened to hundreds of unique stories, and let me tell you, there's magic in all. Today, I’m proud to turn those inspiring stories into something you can wear. Fashion meets storytelling, building communities, and keeping legacies alive. Our stories are our superpower. And together, we’re writing the sequel.
Alonzo Marques
I am driven by curiosity and a constant desire to grow. I thrive in exploring new technologies and picking up new skills along the way. Whether it's diving into the latest software tools or learning a new programming language. I enjoy reading and staying active through regular workouts balancing a sharp mind with a strong body. My story stems from my determination and perseverance through difficult times and rough obstacles.
Maurie Salazar
Being creative in one way or another has always fueled my life. I had a hard time deciding what I wanted to do with my life. It took longer than I would have liked, but I found a love for marketing and copywriting. You can always catch me consuming some type of media, whether it's a movie, reading a book, listening to music, or doomscrolling through social media. I love expressing myself through words and helping others do the same.