WYS Hoodie

Every "What’s Your Story" hoodie is embedded with a discreet NFC tag inside the sleeve that brings you to a private digital space connected to other owners of the piece. With one tap, you can share your story, document your firsts, and connect with people who are starting something of their own. This hoodie turns moments into conversations and stories into connection, reminding you that you’re not alone in your beginnings. It’s not just about what you wear, it’s about who you’re becoming alongside a community of people chasing their firsts too.